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What is eCommerce, what is selling, if not activities all driven by operations?
To read what comes from many reports, from the readings of posts and from the expectations of many people and companies, it seems that the goal is to quickly create an online store, no matter where, on Amazon or on its own domain to start selling quickly.
Many tips are a consequence of this direct thinking and therefore focus on branding and marketing as priority aspects.
The stark reality with which to measure each day is that selling – wherever it takes place, is a sum of operations , optimization of an infrastructure organized to efficiently sell goods or services to a large audience, whether you use low prices or points on high values.
For the customer who buys, all operations must be valid, precise, efficient.
The only way to achieve the objective of selling is to set, from the beginning, a precise, meticulous and effective management of operations.SHARE THE TWEET
- What are the operations of an eCommerce?
- Inventory management
- How do you manage the inventory?
- If you sell across multiple channels, how do you manage presence across multiple channels?
- Is the inventory owned by you or does the inventory come from other suppliers – for example using dropshipping?
- The question is fundamental because it involves many aspects related to subsequent operations.
If you are a producer you must also think about possible channel conflicts, but above all about the topic of logistics and related obligations.
Catalog and content management
Products must be presented and described.
Images, titles, short descriptions, complete descriptions, explanatory sheets, specific elements and distinctive elements. The description of the product on your online shop may be different from the description of the product on Amazon, eBay and other marketplaces.
If you sell abroad you must have the correct translations.
Do not underestimate a Product Information Management that manages all the necessary integrations on the ecommerce platform and wherever you sell, starting from the distinctive and unique elements of the product, such as the EAN code.
Understand Amazon’s rules and stay on the rules.
Selling on Amazon is difficult, nobody guarantees anything.
Never assume that you have nothing to fear if your sales performance and metrics are solid. You always have something to watch out for. Never assume that if you have sent the required documentation to open your account, everything is fine and there are no things to be careful and follow.
Amazon does not lose sleep over lost accounts, even if they already develop or potentially can develop important business volumes. They are all easily replaceable. Amazon doesn’t care to lose you as a seller if it suspects that problems with catalog management and / or complaints from buyers may come.
It is easier to eliminate this possibility in the bud than to verify it later.
I know, it’s a bad reasoning done to sellers, but it’s better to use frank language and know what happens, than to have unexpected surprises.
Manage your account with due care and rules.
The first rule to follow is to manage access to your Amazon account well. Your seller account is your unique identifier against Amazon and you need to manage it carefully and cautiously. Too often the seller treats him badly and puts his relationship with Amazon at risk with reckless actions.
Legitimately authorize third party access to your seller account. Instead of giving your account credentials – username + password – to your agency or to the freelance who follows your business on Amazon, act correctly. Same thing for the agency or freelance. Do not ask your customer for a username and password to log in and administer the account.
On Seller Central settings, you can legitimately authorize third parties of your trust to operate on your account.
Follow these instructions carefully
This is not the only reason for deactivating the account and the variables are many. But if, during the opening of the account, you operate badly and there are multiple accesses from different IPs, different Mac addresses, which can be associated with other email addresses that access Amazon with different accounts, you turn on an important notice above your position.
You are not opening an account on Amazon so to do something. Often behind you have a project, expectations and investments. Act judiciously: you will not spare yourself all penalties and contingencies, but you will reduce errors due to inexperience which cannot always be justified.