What is eCommerce, what is selling, if not activities all driven by operations?
To read what comes from many reports, from the readings of posts and from the expectations of many people and companies, it seems that the goal is to quickly create an online store, no matter where, on Amazon or on its own domain to start selling quickly.
Many tips are a consequence of this direct thinking and therefore focus on branding and marketing as priority aspects.
The stark reality with which to measure each day is that selling – wherever it takes place, is a sum of operations , optimization of an infrastructure organized to efficiently sell goods or services to a large audience, whether you use low prices or points on high values.
For the customer who buys, all operations must be valid, precise, efficient.
The only way to achieve the objective of selling is to set, from the beginning, a precise, meticulous and effective management of operations.SHARE THE TWEET
- What are the operations of an eCommerce?
- Inventory management
- How do you manage the inventory?
- If you sell across multiple channels, how do you manage presence across multiple channels?
- Is the inventory owned by you or does the inventory come from other suppliers – for example using dropshipping?
- The question is fundamental because it involves many aspects related to subsequent operations.
If you are a producer you must also think about possible channel conflicts, but above all about the topic of logistics and related obligations.
Catalog and content management
Products must be presented and described.
Images, titles, short descriptions, complete descriptions, explanatory sheets, specific elements and distinctive elements. The description of the product on your online shop may be different from the description of the product on Amazon, eBay and other marketplaces.
If you sell abroad you must have the correct translations.
Do not underestimate a Product Information Management that manages all the necessary integrations on the ecommerce platform and wherever you sell, starting from the distinctive and unique elements of the product, such as the EAN code.