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Success is never easy. It takes nerve-wracking, painful toil and to finally be able to achieve your goal. It’s a never-ending battle with yourself and everyone around you. The path of success and failure are somewhat exactly the same. Failure isn’t the enemy of success, success is what you get after going through failure but not losing determination or the will power to move further.
- Henry Ford
The creative genius behind the revolution that took the United States by a storm. In a few decades, the US witnessed what permanently changed the economic and social dynamic of the country. Starting from a self-built “farm-locomotive” he built an entire automobile industry.
Ford started working as a chief engineer at the main Detroit Edison Company plant and during service, in his free time, he invented his own gasoline-powered vehicle. People wanted him to make passenger vehicles but Ford insisted on improving the current model he was working on. Many people came and left his side but he was so clear in his head about what he had to do. That steadfastness, the clarity, the resolve made what people today know as the “Ford Motor Company”. It didn’t appear out of thin air, wasn’t handed to him on a platter, He worked for it and earned it for himself.
There’s no formula for success, no shortcuts, no hack to get the job done without any hard work.
- J.K. Rowling
The woman who owes her success to her publisher’s 8-year old daughter who read the manuscript for Harry Potter and fell in love with it. J.K. Rowling didn’t even have a computer to type her book so she manually wrote it and delivered it to publishers in hopes of getting it printed when one day Bloomsbury gave it another shot because the CEO’s daughter loved it.
She was rejected by 12 publishers before finally getting a publishing house to publish her book. She was paid £1,500 as advance for the first Harry Potter book and right now her net-worth is estimated to be around $1 billion making her one of the richest authors of the world.
“Fall seven times and stand up eight”
- Jack Ma
The living embodiment of this proverb is the Chinese business magnate,
Forbes magazine listed Ma as the 21st most powerful people in the world. Net-worth of around $50 billion, Jack Ma didn’t have it easy at all. In early childhood, it began the tale of never-ending failures. From failing his primary school examination not once but twice to failing thrice in his middle school examinations. Even when applying to universities after he got done with his high school, he failed his entrance exam twice and cleared it in the third go. Jack also claims to have applied to Harvard Business School ten times but had always been rejected each time. After he finally managed to get his bachelor’s degree, Jack tried his luck and applied for jobs and was rejected for about 30 times.
He recollected in an interview about applying for a job at KFC and from even there he was the only one who didn’t get selected out of the twenty-four that had applied. He was told that he was “no good” so many times in life but it still did not hinder him getting success. Today, Alibaba group is one of the largest groups in the world and Jack Ma stands among the richest men in the world.
- Colonel Harland David Sanders
Founder KFC – one of the biggest fast food chains in the world. Sanders used to work at a streetcar company as a conductor. He also worked as railroad fireman and insurance salesman. He then eventually started cooking different dishes at a roadside gas station. He perfected his recipe for the perfect ‘finger lickin good’ fried chicken, using a blend of 11 different spices, cooked in a pressure cooker to lock in all the goodness, flavor and moisture for the perfect fried chicken and opened his first ever KFC franchise in Utah in 1952.
This success and the fame did not come easy. It is stated that his recipe was rejected over 1000 times before finally being accepted by a restaurant which he called “Kentucky Fried Chicken”.
So success is never an easy journey. It demands effort, pain, determination, clarity, purpose and most of all the enthusiasm to keep moving forward no matter what result is.
Failures and Disappointments are a part of our life, which occurs every day, whether it happens in our school, workplace, homes, or within relations. These are unavoidable, unescapable, irritating and cause negativity and unproductivity. Although the idea of surrendering and giving up is relatively too appealing, but wait a second there exist those people who have been through great failures still survived and learned from it.
“Failure is simply the opportunity to begin again, this time more intelligently.” — Henry Ford
Let’s explore about well-known failure to success stories all around the globe, to get the motivation that will help in keep going and achieving goals:
It is difficult to accept the fact that three dozen major publishers once rejected one of the most reputable labels in online publications. Before establishing the worldwide-recognized Huffington Post Empire, Arianna Huffington struggled a lot to publish and distribute her second book for long and was rejected thirty six times before it was eventually accepted for publication and distribution. Even though after getting accepted, Huffington Post itself was not a straight away success. When it launched, she was forced to face the negative reviews and criticism about its quality and its potential. Huffington very strongly overcame those initial sessions of stress and failure and established her name as one of the paramount outlets on the web.
Bill Gates is currently one of the world’s wealthiest people. But, he did not gain his wealth in a straight line to success. Bill Gates entered in an organization known as Traf-O-Data that was designed to measure, process and evaluate the statistics and information from traffic tapes. It was the early stage of big data. He attempted to sell the idea along with his business partner, Paul Allen, but it was a complete disaster and the invention hardly even worked. Still, Steve did not stop himself from exploring new opportunities and kept struggling. Few years later, he invented his first Microsoft product, and produced another way to progress.In his own words:
“It’s fine to celebrate success but it is more important to heed the lessons of failure.”
Steve Jobs is an inspiring entrepreneur not only because of his endless inventions, but also because of his comeback from a practically irretrievable failure and disappointment. Steve achieved his success in 20s when Apple turned into a massive domain. When he was 30, the board of directors of Apple Company chose to fire him. Fearless by the failure, Steve established another organization, called NeXT, which was in the end acquired by Apple. He was once back at Apple, and then Steve proved his ability for taking the Apple brand higher than ever and by reinventing the brand’s image. Steve jobs stated in 2015 that:
“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.”
Walt Disney is among the most innovative and creative minds of the 20th century, he was once terminated from a newspaper for the reason that he was told he needed creativity. Trying to continue, Disney established his first animation company, known as “Laugh-O-Gram Films”. He raised fifteen thousand dollars for the organization however inevitably had to close Laugh-O-Gram, following the termination of a significant distributor partner.Anxious and broke, Disney discovered his approach to Hollywood and faced much more failure, criticism and disappointment. Until finally, his first few classic films shoot up in fame and popularity. From Snow White to Frozen, Disney will keep on entertaining the world for generations.
Today, the whole world is familiar with Hershey’s chocolate. When Milton Hershey began his candy production career for the very first time, he was an ordinary person. Milton Hershey started three candy manufacturing industries before Hershey’s, and involuntarily watched all of them fail. In his last attempt, he established the Lancaster Caramel Company, and started getting massive results. He believed in his vision for milk chocolate for the masses, he finally established the Hershey Company and developed into one of the most famous labels in the industry of candy.
Success derives from moments of frustration, the moment you will find yourself the most painful and uncomfortable and want to remove all these hurdles. However, once you have gone through all those tough times, you will become stronger and closer to success. Get motivation from these stories whenever you face failure the next time. Sometimes, failure seems like the end, but always keep in mind that there are uncountable successful people in this world today who have learned from their failures and are enjoying their success now.
Accept the failure, learn from your faults and blunders and keep putting an effort to achieve your goals no matter what. Do not be scared to fail. In fact, start failing, and start failing often, in order to learn from each failure, that is how you will succeed and achieve your objectives.
Customer satisfaction has a big impact on the success of the business. A decreased satisfaction level means your customer trust levels will likely be decreased too, and it also indicates bad customer service – a big issue that costs businesses up to $62 billion per year according to a research!
If the customers will be satisfied, they will do marketing for you by telling their friends, family about your business. You can attract a large audience in this way. If they had a bad experience, they will not shop from you and your brand will suffer in the end.
You can improve your customer service and make your customers happy and satisfied by following these 5 tips.
1) Make Customer Experiences Memorable
The important thing is to establish trust and it can be possible by making the first customer experience a memorable one. A Wunderman study shows that 79% of customers shop from brands that show them that they really care about them and value them.
Nowadays, if a customer is satisfied with the brand’s services then the market value of the brand will increase and it will lead to gaining profit otherwise the company will face serious negative outcomes. It is important to focus on providing the best customer service to your customers.
2) Provide Fast Customer Support Service
If a customer wants to get information about your product, they expect you to respond quickly because there are a lot of brands selling similar products so it is important to be efficient otherwise, it will lead to low satisfaction level of customers.
Opinion aside, though, the research supports this claim. According to the team at Brookhaven Epoxy Flooring and Forrester, 73% of online adults in the US think that the best thing a brand can do to give them great customer support is to “value their time.”
3) Make Feedback Part of Your Brand
Feedback from clients is one of the most significant resources your business can have. It can reveal to you a ton about your consumer loyalty levels since feedback clearly indicates how satisfied purchasers are with your brand, services, and items by and large.
Furthermore, client’s feedback can likewise assist you with improving your customer service and quality of your products, and provides you information that makes it simpler to settle on the correct business choices. Additionally, paying attention to it shows how much you care about the opinions of customers.
According to a Gartner survey, organizations that worked on client experience-centered projects in 2015 share that it happened by gathering and analyzing customer feedback. In this way, they successfully offered customers an incredible experience, by knowing what they want and considering their suggestions for enhancing the quality of products.
4) Accept Your Mistakes
Not accepting your mistakes is a certain fire approach to getting negative reviews and building bad reputation. Being fair is significant in business and customer service is equally as important. Continuously make progress toward an excellent result as it shows you have a strong level of standards.
Listening to customer’s attentively will help you in resolving issues in a better way. Companies like Amazon are flourishing because of the fact that they value their customers. Even if it is not their mistake, they try to resolve it and exchange the product without charging extra money. The team has to be professional who can be empathetic towards the customers and responds in a good manner.
Choose good and do not act rude if the customer is wrong but you on the other side should not lose your calm and accommodate them in whatever little way you can.
5) Be an Active Listener
The customers want to be heard so ensure them that you are listening attentively and you value what they are saying. Clarify if there are any confusions and solve their problems. Help them in finding what they want. Use an empathetic tone while dealing with customers because building reputation is a long term process and you lose your value in just minutes so think before you respond.
While establishing a business, you should research about delivering good customer service and plan accordingly. No matter how popular your brand becomes, you can not deny the importance of good customer service because customers are a key factor in building your brand and now in todays world of social media, anything is possible by naming and shaming or by promoting good things.
What is eCommerce, what is selling, if not activities all driven by operations?
To read what comes from many reports, from the readings of posts and from the expectations of many people and companies, it seems that the goal is to quickly create an online store, no matter where, on Amazon or on its own domain to start selling quickly.
Many tips are a consequence of this direct thinking and therefore focus on branding and marketing as priority aspects.
The stark reality with which to measure each day is that selling – wherever it takes place, is a sum of operations , optimization of an infrastructure organized to efficiently sell goods or services to a large audience, whether you use low prices or points on high values.
For the customer who buys, all operations must be valid, precise, efficient.
The only way to achieve the objective of selling is to set, from the beginning, a precise, meticulous and effective management of operations.SHARE THE TWEET
- What are the operations of an eCommerce?
- Inventory management
- How do you manage the inventory?
- If you sell across multiple channels, how do you manage presence across multiple channels?
- Is the inventory owned by you or does the inventory come from other suppliers – for example using dropshipping?
- The question is fundamental because it involves many aspects related to subsequent operations.
If you are a producer you must also think about possible channel conflicts, but above all about the topic of logistics and related obligations.
Catalog and content management
Products must be presented and described.
Images, titles, short descriptions, complete descriptions, explanatory sheets, specific elements and distinctive elements. The description of the product on your online shop may be different from the description of the product on Amazon, eBay and other marketplaces.
If you sell abroad you must have the correct translations.
Do not underestimate a Product Information Management that manages all the necessary integrations on the ecommerce platform and wherever you sell, starting from the distinctive and unique elements of the product, such as the EAN code.
Understand Amazon’s rules and stay on the rules.
Selling on Amazon is difficult, nobody guarantees anything.
Never assume that you have nothing to fear if your sales performance and metrics are solid. You always have something to watch out for. Never assume that if you have sent the required documentation to open your account, everything is fine and there are no things to be careful and follow.
Amazon does not lose sleep over lost accounts, even if they already develop or potentially can develop important business volumes. They are all easily replaceable. Amazon doesn’t care to lose you as a seller if it suspects that problems with catalog management and / or complaints from buyers may come.
It is easier to eliminate this possibility in the bud than to verify it later.
I know, it’s a bad reasoning done to sellers, but it’s better to use frank language and know what happens, than to have unexpected surprises.
Manage your account with due care and rules.
The first rule to follow is to manage access to your Amazon account well. Your seller account is your unique identifier against Amazon and you need to manage it carefully and cautiously. Too often the seller treats him badly and puts his relationship with Amazon at risk with reckless actions.
Legitimately authorize third party access to your seller account. Instead of giving your account credentials – username + password – to your agency or to the freelance who follows your business on Amazon, act correctly. Same thing for the agency or freelance. Do not ask your customer for a username and password to log in and administer the account.
On Seller Central settings, you can legitimately authorize third parties of your trust to operate on your account.
Follow these instructions carefully
This is not the only reason for deactivating the account and the variables are many. But if, during the opening of the account, you operate badly and there are multiple accesses from different IPs, different Mac addresses, which can be associated with other email addresses that access Amazon with different accounts, you turn on an important notice above your position.
You are not opening an account on Amazon so to do something. Often behind you have a project, expectations and investments. Act judiciously: you will not spare yourself all penalties and contingencies, but you will reduce errors due to inexperience which cannot always be justified.